Evaluation of Pembrokeshire Produce Direct

CMI is currently evaluating Pembrokeshire Produce Direct, an online local food hub bringing together local primary producers and their supply chain partners.

This is a 4-stage evaluation of this RDP-funded supply chain efficiency scheme that forms part of the delivery commitment to the Rural Development Plan for Wales under the Supply Chain Efficiency scheme. The aim of evaluating all projects under this funding stream is to feed the evaluation findings on good practice and areas for improvement into further scheme and project development. CMI has just completed Stage one of the evaluation. This focused on revisiting and refining project aims and objectives, undertaking a process review and developing a baseline. The evaluation supported the General Manager and the Board of Directors in identifying a number of key opportunities to accelerate the development of the initiative.